To aid Team Duckling in its public relations, a social media content calendar was developed, as well as many pieces of social media graphics and infographics.

Aimed at the parents of potential study participants, this infographic gives consumers the broader context in which Team Duckling operates. By discussing parents’ concerns for their children’s development and developmental disorders, parents are more compelled to read into what services Team Duckling provides to the developmental psychology field. Using a balance of text (limited to just one main font and two decorative), images (one central photo of a child), and graphics (the logo, social media symbols, and graphs), the broader context of Team Duckling transitions into an explanation of their research and a call to action. Calm versions of the UO/TD colors are used.

https://mottpoll.org/reports
http://lawicdata.org/wp-content/uploads/2014/09/WIC-Parents-Quex-English-FINAL.pdf http://pediatrics.aappublications.org

Photo and logo courtesy of Team Duckling.